TripConnect Mobile Optimisation

Make the most of TripConnect Mobile bookings

TripConnect Mobile Bookings

TripConnect Mobile Bookings using freetobook

As TripAdvisor focuses on Mobile customers we think you should too. Earlier this year they reported there had been 100 million downloads* of their free mobile app. These customers use mobile phones to research holidays and some make bookings. If you are promoted on TripConnect you will convert better with freetobook’s mobile booking platform.

To optimise your freetobook mobile booking system simply login and select the TAB ”Plus” then “Mobile Booking”.  The “Deluxe Mobile Search” option will work for TripConnect or why not get a discount on the Full Mobile Package which includes a great mobile website.

Mobile Booking for accommodation Freetobook Plus Services

 

Freetobook’s mobile booking works on all mobiles and includes multi language booking. The mobile services work for all customers, not

TripAdvisor mobile page

TripAdvisor mobile page

just those on TripConnect, this means customers visiting your website using a mobile will also be able to use the optimised booking process.

We don’t charge for a connection with TripConnect….and that includes multi language booking in English, Spanish, French, German, Italian and Portuguese.

Our mobile optimised website and/or mobile deluxe search provide great value.

Watch the video below to see how great your mobile website and mobile optimised booking process can be with freetobook.

 

freetobook mobile booking engine for tripconnect and your website (youtube)

Find out more about mobile booking and mobile websites for accommodation businesses

On mobile it’s all about the booking experience, see some examples below.

mobile website for guest house

A mobile website for guest house.

 

 

mobile booking pages for hotels

Mobile booking pages for hotels.

*TripAdvisor press release 15April2014

Posted in bookings, marketing, mobile, sales, technology, TripAdvisor, TripConnect, website | Tagged , , , , , , , | Leave a comment

6 Secrets to OTA success

Secrets to OTA successLearn the 6 secrets to OTA success

Knowing the secrets of success with the Online Travel Agents OTAs can boost your direct bookings. Their web coverage is so massive that any single property will find it hard to get noticed without them. In reality the chances are that any potential customer visiting your website has already checked out your listing on the OTAs, so take a moment to learn how to leverage that coverage to your advantage.

channel manager and internet booking engine

get connected to the world

The big OTAs like Booking.com and Expedia are experts at online promotion and sales, they act a bit like a supermarket, giving customers significant choice, relevant information to help compare and an opportunity to buy simply and quickly. They have mastered the art of great online marketing, continually optimising their websites and spending billions on advertising to generate millions of bookers. Ranking high on search engines and also listing on the most popular websites like TripAdvisor make it almost certain that anyone searching for accommodation online will come across them.

The great news is that although customers visit OTAs during their search for accommodation most still choose to book direct. Take your OTA presence seriously by investing time and care to ensure it works for you. Do not be fooled into just a switching it on and letting it run, you have to drive it in the right direction.

1. Look Special: Ensure you are “attractive” on the OTA websites by having great images and plenty of them. These images must “connect” with customers on an emotional level….can they see themselves in those images? Highlight your strengths, you will be compared. By standing out you increase your chances of getting booked.

2. Know Your Targets: Understand what types of customer are finding you on the OTAs – why not ask them when you see them? Then grab the attention of those customers with the right content, your business customers may want to see free wi-fi, car parking, proximity to their destination etc. Enhance your own website to attract these customers.

3. Make Improvements: Refresh and fine tune your presence on each OTA, learning and improving all the time – nothing is static on the internet! Simplify the process of managing OTAs by using a channel manager, then spend the time you save by getting more from the connection…. put an end to tedious rate and availability updating, rather spend the time saved to add real value.

Book Direct for the best price

Book Direct for the best price

4. Drive Direct Bookings: You must have a great website, invest in fantastic images and rich content – go the extra mile.  Place your online booking process at the heart of your website, it’s got to be so easy to find and book.  Customers want it to be simple don’t confuse them or appear to offer less. Extract the maximum value from all customers, capture repeat business or referrals direct.

5. Returning Customers: Once a customer comes to you via an OTA make sure you get to know them, offer them a loyalty discount so they come back via a direct booking next time. Add the customer to your mailing list or social media channels and engage them directly.

Together for accommodation owners6. Create your own Mini OTA: When you can’t beat them make your own. Why not join up with other properties in your area to work together. You could create a website for customers to book accommodation in your location and compete with the chains and save commission using your mini OTA.

Smaller independent properties have limitations on their time and marketing budgets so it’s critical you make the most of them. The biggest advantage owner run and managed businesses have is the direct contact with their guests, it’s not something the chain hotels and OTAs can replicate.

Freetobook is a Internet Booking Engine and channel manager with many added services and connections to the world’s biggest sales systems like TripAdvisor TripConnect, Booking.com, Expedia, HostelWorld and many others. Using freetobook can greatly improve your worldwide distribution and add bookings to your bottom line : find out more about freetobook on our home page.

To find out more about what the freetobook channel manager can do for you, click the link below.freetobook channel manager

 

Posted in bookings, channel management, customer service, group booking, marketing, OTAs, sales, technology, tips, winning strategies | Tagged , , , , , | 6 Comments

Yorkshire Special Offer

Free connection to all Yorkshire websites

Yorkshire connection with freetobook channel manager

Connect to Yorkshire with freetobook

There’s no charge from freetobook for connecting to all Yorkshire Tourism sites when you connect before the 31st Oct 2014 (normally £49+ VAT) *.

Freetobook’s channel manager now updates yorkshire.com, VisitLeeds, VisitRyedale, VisitHull and DiscoverYorkshireCoast all from your freetobook diary.

You can also use freetobook to link up with the worlds largest Online Travel Agents including, booking.com, LateRooms, Agoda, HostelWorld, Expedia and TripAdvisor.

1) Save time and energy updating different diaries – your freetobook diary updates them all with rates, availability and bookings. No more double bookings and no more double entry.

2) The channel manager connects you to guests from all over the world – using freetobook’s global connections you reach customers that would not otherwise be able to find you.

3) Our online booking engine also links to your website at no charge, where all bookings are zero commission.

Find out more about the freetobook Guestlink channel manager connectionfreetobook guestlink connection

freetobook channel manager

 

 

Watch the video on YouTube see how the freetobook channel manager works.

 

* freetobook will not charge their set-up and connection fee if connected in time. There may be costs from Welcome to Yorkshire to list on their websites and update via guestlink – your listing on Yorkshire websites is subject to their terms and conditions so you need to check all Welcome to Yorkshire terms and conditions.

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Visit Jersey Special Offer

Connect to Visit Jersey accommodation websites

There’s no charge from freetobook for connecting to Visit Jersey tourism accommodation websites when you freetobook connect visit jerseyconnect before the 31st Oct 2014 (normally £49+ VAT) *.

Freetobook’s channel manager now updates Visit Jersey all from your freetobook diary.

You can also use freetobook to link up with the worlds largest Online Travel Agents including, booking.com, LateRooms, Agoda, HostelWorld, Expedia and TripAdvisor.

1) Save time and energy updating different diaries – your freetobook diary updates them all with rates, availability and bookings. No more double bookings and no more double entry.

2) The channel manager connects you to guests from all over the world – using freetobook’s global connections you reach customers that would not otherwise be able to find you.

3) Our online booking engine also links to your website at no charge, where all bookings are zero commission.

Find out more about the freetobook Guestlink channel manager connection

freetobook guestlink connection

 

 

 

Find out more about the freetobook channel manager

freetobook channel manager

 

 

Watch the video on YouTube see how the freetobook channel manager works.

 

* freetobook will not charge their set-up and connection fee if connected in time. There may be costs from Visit Jersey to list on their websites and update via guestlink – your listing on Jersey websites is subject to their terms and conditions so you need to check all Visit Jersey terms and conditions.

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Visit Wales accommodation offer

Free connection to all Visit Wales websites

There’s no charge from freetobook for connecting to all Visit Wales sites when you connectVisit Wales connected with freetobook before the 31st Oct 2014 (normally £49+ VAT) *.

Freetobook’s channel manager now updates visitwales.com, VisitMidWales, and North Wales Tourism all from your freetobook diary.

You can also use freetobook to link up with the worlds largest Online Travel Agents including, booking.com, LateRooms, Agoda, HostelWorld, Expedia and TripAdvisor.

1) Save time and energy updating different diaries – your freetobook diary updates them all with rates, availability and bookings. No more double bookings and no more double entry.

2) The channel manager connects you to guests from all over the world – using freetobook’s global connections you reach customers that would not otherwise be able to find you.

3) Our online booking engine also links to your website at no charge, where all bookings are zero commission.

Find out more about the freetobook Guestlink channel manager connection freetobook guestlink connection

 

 

 

More information on freetobook channel managerfreetobook channel manager

 

 

Watch the video on YouTube see how the freetobook channel manager works.

* freetobook will not charge their set-up and connection fee if connected in time. There may be costs from Visit Wales to list on their websites and update via guestlink – your listing on Welsh websites is subject to their terms and conditions so you need to check all Visit Wales terms and conditions.

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iCal calendar sync

iCal sync with Holiday Lettings, Airbnb, Flipkey and others

iCal calendar sync holiday lettings airbnb flipkey

iCal calendar sync holiday lettings and airbnb

Get found and get booked by keeping your calendars up to date.

iCal enables customers to see your true availability  leading to better quality enquiries, happier customers and most importantly more bookings. However, its a bore logging into all these systems and updating each one separately. The freetobook iCal service updates availability on many of the world’s big sales channels automatically.

Very recently Holiday Lettings added an iCal calendar syncing feature so freetobook’s iCal export can now be used to update airbnb, Flipkey, Wimdu, House Trip and any other systems that accept iCal imports.

How the freetobook iCal calendar updater can work for you (youtube video)

iCal calendar sync is a standard format for calendars that’s used widely to share date information. Large companies use iCal to receive simple availability data because it’s an easy, simple and basic format of calendar data. We have created a way for you to export your availability in an iCal format to these big sales systems. If you have an account with Holiday Lettings, Airbnb, FlipKey or anyone that allows iCal import you can register for our iCal service and use freetobook to export your open/closed dates.

Due to the simplicity of iCal there are limitations. You can synchronize open/closed dates but you cannot give rates, minimum stays or other data. Another very important limitation is data only goes one way, so freetobook will give you an availability feed for export but we do not import any data. This means bookings from Holiday Lettings, Wimdu, FlipKey etc. must to be added manually into freetobook to keep your diary up to date.

iCal calendar feedPart of the freetobook iCal service is a private iCal feed for all of your bookings. This  private feed can be used on your iPhone or other mobile device, enabling you to keep up with your bookings while on the go. The standard format of iCal means are many ways to view your bookings on many different calendars.

Freetobook offers both of these iCal services, just go to your TAB ”Plus” if you already have a freetobook account. If you are not with freetobook why not start TODAY and enjoy some of our many fantastic booking solutions.

Find out more about freetobook and the iCal calendar sync

channel manager and internet booking engine

get connected to the world

Freetobook is a Internet Booking Engine and channel manager with many added services and connections to the world’s biggest sales systems like TripAdvisor TripConnect, Booking.com, Expedia, HostelWorld and many others. Using freetobook can greatly improve your worldwide distribution and add bookings to your bottom line : find out more about freetobook on our home page.

To find out more about what the freetobook channel manager can do for you, click the link below.

freetobook channel manager

Posted in airbnb, booking button, bookings, flipkey, holiday lettings, ical calendar sync, marketing, online, technology, updates | Tagged , , , , , , | Leave a comment

Special Offer for Cumbria

Free connection to all Cumbria websites

link to cumbria tourism websites

link to cumbria tourism websites free before 31Oct14

There’s no charge from freetobook for connecting to all Cumbria Tourism sites when you connect before the 31st Oct 2014 (normally £49+ VAT) *.

Freetobook’s channel manager now updates golakes.co.uk, cumbriatourism.org and discovercarlisle.co.uk from your freetobook diary.

You can also use freetobook to link up with the worlds largest Online Travel Agents including, booking.com, LateRooms, Agoda, HostelWorld, Expedia and TripAdvisor.

1) Save time and energy updating different diaries – your freetobook diary updates them all with rates, availability and bookings. No more double bookings and no more double entry.

2) The channel manager connects you to guests from all over the world – using freetobook’s global connections you reach customers that would not otherwise be able to find you.

3) Our online booking engine also links to your website at no charge, where all bookings are zero commission.

Find out more about the freetobook Guestlink channel manager connection

freetobook channel manager

 

Watch the video…see how the freetobook channel manager works?

* freetobook will not charge their set-up and connection fee if connected in time. There may be costs from the Cumbria Tourism to list on their websites and update via guestlink – your listing on the Cumbria Tourism websites is subject to their terms and conditions so you need to check all Cumbria Tourism’s terms and conditions.

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Mobile bookings : Your 4 point check list

Mobile booking optimisation for accommodation owners

Mobile Hotel Website

Mobile Hotel Website – Torcroft hotel

Ownership of smartphones is growing and so are mobile bookings. Mobile bookings grew at 20% in the first half of 2014. Smartphones and tablets now account for 21 percent of hotel bookings with OTAs (online travel agents) taking most of the growth *

Here is a handy four point check list to tick off and make sure you are getting your share of mobile bookings. The longer you leave it the more bookings you could be losing.

1) Your website : Is your website optimised for mobile phones ? Visit your website now and find out if it automatically redirects to a mobile version. If not then customers will be lost because as they give up trying to navigate a full size version on a small screen.

Mobile traffic growth

Mobile traffic growth

2) Speed and size: Yes, this is a case where size matters, big images on your website will take too long to load on a small mobile. Customers get bored waiting, give up and go somewhere else. Mobile websites are more than 70% more likely to convert bookings on a Mobile device and nearly 50% of customers will never come back if they have had a bad experience on a non mobile website.

3) Elegant and Simple wins: You need to cut down on the clutter, remove unnecessary content and keep the most important information at or near the top of the page. One good image coupled with simple easy buttons to access the vital information leading to a booking.

4) Mobile Booking engine: There is absolutely no point in having a mobile website without mobile optimised booking engine. The booking functionality needs to work on a mobile phone in just the same way your website needs to be optimised. The booking process should be fast, simple and elegant that’s what leads to more mobile bookings. Visit your website with your mobile phone and make sure the booking process changes when you try to make a booking on your phone.

It’s not difficult or expensive to get a mobile website and mobile booking engine our technology has been powering mobile bookings for years make sure you are not missing out.

Mobile Booking for accommodation  Freetobook Plus Services

Freetobook customers can easily add mobile services to their account in the TAB “Plus”

 

 

 

Mobile websites for hotels

 

Video showing how a good mobile website and a good mobile booking should and can look for accommodation owners all over the world.

* 2014 Travel Flash Report by Criteo

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Together case study – How to get a group accommodation website

How a group of B&Bs got Together.

together by freetobook

get together as an accommodation group

Keeping bookings in the community and working together with nearby accommodation businesses has never been easier or more profitable. A small group of Fort William Bed and Breakfast owners got together and use the freetobook software, here is their story.

In their own words…..

together fort william accommodation group

Fort William marketing Group get together

“Together has contributed dramatically to the expansion of the group and to the individual profitability of our members. Without exception, all of our members have gained a substantial value of commission free bookings directly and measurably.”

This is powerful stuff.

Together: provides a live booking website showing rates and availability for all of the group with direct commission free booking….“an almost perfect match for a number of reasons”.

1) All availability for the group can be accessed through a single search. “helping guests save time …. and increasing booking retention within the group”

2) By adding the group search facility to their website they “transformed their group site with almost no cost into a fully functional mini OTA (online travel agent)”

3) All members update availability using their freetobook account so maintenance and upkeep is easy.

4) The Together fees are fixed keeping each member’s annual cost to a minimum…. “we know in advance the cost of maintaining our market advantage…as the group grows individual costs go down !”

The group has gone from 8 local B&Bs to 26 members. With other guest houses in the area wanting to join as they became aware of the benefits in a cooperative approach. “As group members reduce their reliance on the OTAs … we will continue to reap the rewards of the best decision the group has made to date !”

Fort William Marketing Association Case Study with freetobook together online booking

 

freetobook together system for group booking of accommodation providers

Together the video on youtube

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How to get your Google business page

Your accommodation business with a Google business page

Get your Google business page free

Now that we know all the benefits of having a Google+ Business page for your accommodation here are some quick and easy steps to getting yours. (If you don’t know why you should get a Google business page see our earlier blog – what a Google business page can do for you)

If you don’t have a Google business page you can set one up in 10 minutes.

Step 1: You need to visit the Google My Business page https://www.google.com/business/ and select the [Get on Google] button, you will be asked to login which you do using your gmail account (you will need a gmail account).

Google my business page

Google my business page

Step 2: Use the search box to find your business and claim the page, stating you are authorised to manage that business listing.

If Google can’t find your business then click [None of these match – Add your Business].

 

Step 3: When you create a business page for your accommodation you are asked for your business type. IMPORTANT – As an accommodation owner you should choose [Storefront] as your business type, this provides advantages on Google Maps and Local Search.

Google business types select storefront

Google business types as accommodation select “Storefront”

As you set up your Business page you will be asked if you wish to receive a “verify code” by mail – this enables Google to be sure you are where you say you are. You can continue to create the business page and verify later. Your “verify code” can take 1-2 weeks to arrive in the post. You should take advantage of the verify feature as it gives you more options later.

Take the tour of Google My Business and then set up your contact details, location, photos and descriptions, all of which help you thrive on the Google network. It’s as simple as that, you are now Google business ready.

Google is constantly looking for new ways to enable customers to book accommodation via their website so watch this space for news of any developments.

See our earlier blog on the advantages of a Google business page . Don’t forget to add yourself to our Google+ account, our facebook page, twitter or register for our emails.

Posted in Google Business page, Google Hotel Finder, marketing, mobile, online, website | Tagged , , , | 6 Comments