TripAdvisor Major Upgrade creates delay

We have recently completed an integration with TripAdvisor to enable Freetobook customers to advertise on their TripAdvisor (TA) page. We believe this makes good

TripAdvisor Show Prices button

TripAdvisor Show Prices button for direct bookings

business sense because potential customers visiting your TA page are at a late stage in the purchasing cycle – in other words they are ready to buy, a perfect time to advertise your direct link to them.

 

 

As part of our service, Freetobook provides an interface to show how many clicks/searches you have paid for and which bookings have resulted from the clicks.

TripAdvisor Show Prices click analysis

TripAdvisor click analysis graph and stats

 

 

 

 

 

 

 

 

 

 

This keeps you in control and gives you the information you need to calculate your profit from advertising on your TA page. The graphs and figures are easy to read and monitor.

What does the new TripAdvisor upgrade mean to the “Show Prices” button ?

TripAdvisor call this upgrade their “meta interface” and it has some big advantages over their older system. Show Prices button is clicked by customers after they have put in their desired dates.

  1. A neat interface showing customers your available rates on searched dates as provided by various suppliers.
  2. If you are not available (sold out or closed) you will not show on the list and therefore no click charge can occur from the “Show Prices” button.
  3. You only pay when the customer clicks the (Book) button

See an example of the new “meta interface” page below.

Clearly this has major advantages to advertisers. You will not pay if the customer is searching for dates when you are full or closed, nor will you pay if they are speculatively checking rates and availability. You only pay if the customer clicks on the (Book) button. Obviously a click on a (Book) button is far more valuable than a click on a (Show Prices) button.

With the new “meta interface” (live API) click prices will be higher than for the old system but the number of clicks will be far lower. There will also be a different price for TripAdvisor’s mobile pages. We are currently busy completing the new integration to the “meta interface” which we are confident will be a great benefit to freetobook customers.

The Meta Interface page is fed by the live API. A customer will see this when they enter dates and click the (Show Prices) button.

TripAdvisor Meta Interface results

Meta Interface TripAdvisor live API results (example)

 

 

1) The top 4 advertisers with a live API are shown in Cost Per Click price order

2) The top paying advertiser (Expedia in this case) is highlighted with a bigger box, different coloured ‘book’ button, one additional room type shown and a marketing tagline (in this case “120,000 hotels all over the world”) which is provided by the partner

3) Other advertisers with an API who are not in the top 4 show at the bottom with a price

4) Advertisers without an API show at the bottom as a text link

5) Advertisers with an API who did not have availability show, but you are not able to click on them (in this case LateRooms)

 

This entry was posted in bookings, channel management, marketing, online, sales, technology, TripAdvisor, updates, upgrades, website and tagged , , , . Bookmark the permalink.

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